VERDEHOUSE

thE creative real estate PARTNER THAT drives intentional development

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We offer creative solutions to real estate development hurdles and challenges. 

  • Curate & manage community events to activate underutilized property through interim space & pop-ups

  • Obtain project buy-in from the community & advocate for development

  • Design & assemble project presentations for regulatory hearings

  • Generate ideas, operations & execution plans for real estate proffers 

  • Direct project partners & creatives (i.e. architects, interior & graphic designers) to ensure consistent & purposeful visual identity 

  • Work successfully in the mixed-use, multi-family, government & hospitality real estate sectors  

We engage communities, curate memorable experiences and evoke brand associations.   

  • Identify project hurdles & provide both technical & creative solutions

  • Draft project narrative & communications strategy for community stakeholders

  • Foster creative & purposeful partnerships with brands, community organizations & other relevant groups

  • Name & brand real estate projects with attention to context, market & development goals

  • Provide marketing templates; design logos; identify color, texture, fonts & complete brand standards

  • Contribute to development teams as a 12-point Certified Business Enterprise in the District of Columbia

We think holistically about development, emphasize context and deliver flawless execution. 

 

EXAMPLES OF PAST WORK


After many years of unsuccessful development attempts on the property, a local developer contacted Verdehouse to partner and reposition an old bank building in downtown Carmel-by-the-Sea, California into a luxury event space.  Renovations and branding centered around a new and distinct, yet historically-sensitive identity for Seventh & Dolores.  Building design, interior finishes and brand were delicately executed to compliment the new use and local community.

seventhanddolores.com

SEVENTH & DOLORES PROPERTY DEVELOPEMENT BRANDING & OPERATIONS 

DEVELOPMENT PARTNER


Embedded within the vibrant and active Adams Morgan neighborhood, The First Church of Christ Scientist underwent a highly-contested redevelopment process to become a boutique hotel.  Verdehouse put a brand and positive connotation to the development process.  Strategic and straightforward relationship building along with targeted outreach and community organization encouraged density change and design approvals from the local ANC, the District  of Columbia Office of Zoning and the District of Columbia Office of Planning and Historic Preservation and Renovation Boards.

adamsmorganhistorichotel.com

THE LINE DC HOTEL DEVELOPMENT BRANDING & STRATEGY

SYDELL GROUP & FOXHALL PARTNERS


Verdehouse helped EDENS introduce their vision for the future Union Market neighborhood with a free community ice cream festival inclusive of the general public and District based businesses.  Verdehouse planned and executed the inaugural public experience of the new brand and neighborhood with extensive outreach to the original Florida Avenue market purveyors and longtime, proximal business owners.  Complex event permitting and adept project management provided a context-specific stage for the developer to sensitively and tactfully communicate future development plans to several thousand attendees, media outlets and community stakeholders.  

unionmarketdc.com

UNION MARKET BRAND INAUGURATION

EDENS


Considered the major catalyst to spur growth east of the river, Saint Elizabeths East is the largest redevelopment project in the District of Columbia with over a hundred acres of useable land.  The project required ongoing, multi-faceted strategies to reacquaint the community with the campus and solicit for a master developer.  Cognizant of the impact on the proximal communities across the Anacostia River, Verdehouse executed programming strategies and events, crafted outreach efforts, provided property assessments, and played a central role in soliciting responses for a master developer for the Phase I redevelopment of the campus.

stelizabethseast.com

Saint Elizabeths East CAMPUS REDEVELOPMENT BRANDING & STRATEGY

DC OFFICE OF THE DEPUTY MAYOR FOR PLANNING & ECONOMIC DEVELOPMENT


Constructed as a temporary pavilion to signify development progress on the Saint Elizabeths East campus, the DC Government built Gateway DC to engage the public and generate awareness of the historic campus.  Acknowledging future development and working closely with stakeholders, Verdehouse built a brand and identity, generated operation plans and budgets, conducted focus groups, established programing partnerships and executed events at various scales to successfully increase campus visibility throughout the DC Metro area.

gatewaydc.com

GATEWAY DC PAVILION BRANDING & STRATEGY

DC OFFICE OF THE DEPUTY MAYOR FOR PLANNING & ECONOMIC DEVELOPMENT

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ADDRESS  

2120 L ST NW, SUITE 315, WASHINGTON, DC 20037

EMAIL  

INFO@THEVERDEHOUSE.COM

OTHER

12 PT DC CERTIFIED BUSINESS ENTERPRISE

 

MORGAN GREENHOUSE

PARTNER | MORGAN@THEVERDEHOUSE.COM | LINKEDIN

CHRISTIN MARTINELLI

PARTNER | CHRISTIN@THEVERDEHOUSE.COM | LINKEDIN

SOCIAL

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